- Info on pricing, current promotions and schedule
- How our trial and signup works
- A friendly message from a BFT team member
THE 28-DAY KICKSTART™
We help high-functioning adults stop starting over by anchoring their week with structured, coach-led strength & conditioning and built-in accountability, so they’re strong, clear and capable when life applies pressure.
Stop Starting Over
THE 28-DAY KICKSTART™ built so you never have to start over again. Our Hawthorn Way is built to break the stop–start cycle for good.
Build Your Plan
We map out your first 28 days together with a clear, realistic weekly training rhythm designed to work for your life. No more guessing.
Lock It In
You book your sessions ahead of time and commit to your weekly structure.
No “I’ll see how I feel.”Prove It To Yourself
You show up on a day you didn’t feel like coming and complete the session.
That’s when the cycle breaks.Stay on Track
If you fall off plan, we notice. We follow up. We protect your first 28 days.
No falling off. No disappearing.
How It Works:
WHO IT’S FOR
High-functioning adults who:
Know they’re capable of more
Are done chasing “skinny”
Want strength for energy and mental clarity
Are ready to build something sustainable. Not just start again next month
Apply for the 28-Day Kickstart™ and build a routine that holds strong when life becomes hectic.
THE 28-DAY KICKSTART™
We help high-functioning adults stop starting over by anchoring their week with structured, coach-led strength & conditioning and built-in accountability, so they’re strong, clear and capable when life applies pressure.
Stop Starting Over
THE 28-DAY KICKSTART™ built so you never have to start over again. Our Hawthorn Way is built to break the stop–start cycle for good.
How It Works:
Build Your Plan
We map out your first 28 days together with a clear, realistic weekly training rhythm designed to work for your life. No more guessing.
Lock It In
You book your sessions ahead of time and commit to your weekly structure.
No “I’ll see how I feel.”Prove It To Yourself
You show up on a day you didn’t feel like coming and complete the session.
That’s when the cycle breaks.Stay on Track
If you fall off plan, we notice. We follow up. We protect your first 28 days.
No falling off. No disappearing.
WHO IT’S FOR
High-functioning adults who:
Know they’re capable of more
Are done chasing “skinny”
Want strength for energy and mental clarity
Are ready to build something sustainable. Not just start again next month
Apply for the 28-Day Kickstart™ and build a routine that holds strong when life becomes hectic.
WHY CHOOSE BFT?
Join 62,000+ global members feeling stronger, healthier and more confident — with expert coaching every step of the way
TRUSTED. AWARDED. GLOBAL.
- 300+ studios across AU, NZ, UK, USA & more
- Multi-time APAC Franchise of the Year
- Thousands of member success stories across the network
- A proven, repeatable training system used worldwide
BACKED BY SCIENCE. BUILT FOR RESULTS.
- 14 structured, periodised training formats
- Programming by experienced coaches & sports scientists
- Coach-led sessions with clear regressions and progressions
- Heart-rate tracking with BFT³
- Train smarter with planned variety and recovery
INCLUSIVE. SUPPORTIVE. BEGINNER-FRIENDLY.
- Designed for first-timers through advanced
- Coaching that adapts for injuries and different fitness levels
- Friendly, judgement-free community — no egos, just support
FLEXIBLE. NO PRESSURE.
- Low-barrier trial options to get started
- Flexible memberships — easy to pause or adjust
- Simple booking and rescheduling in the app
BUILT AROUND YOU
- Multiple session times every day
- Purpose-built functional training spaces
- Support and accountability that keep you consistent
Hear it from our members
